Commerce is ChaosBrand identity / 2026

People, products,
and everything
in between.

Engraved monkey
Conversations & company
01 / The signature

A little elegance.
A little Chaos.

Our handwritten wordmark is the primary signature. Preserve its proportions, texture, and continuous stroke.

Secondary signatures

Room for a different setting.

The inline signature suits wide spaces. Bodoni brings structure to the two overlapping lockups.

Commerce is Chaos supporting brand artwork
Commerce is Chaos supporting brand artworkCommerce is Chaos supporting brand artwork
02 / The foundations

Distinctive. In good company.

Ember, Ivory, and Forge connect us to Endless. Bodoni and Neue Montreal give every story a clear hierarchy.

Ember
Ivory
Forge
Bodoni 72 / Display

In good company.

PP Neue Montreal / Supporting text
People, products, and everything in between.

Stories and conversations with the people making, moving, and building things.

BODONI / Headlines, invitations, taglineMONTREAL / Body, labels, navigation
03 / Emblems & illustrations

Details with personality.

Seals, signatures, and engraved illustrations add variety. Choose one supporting gesture at a time and give it space.

Commerce is Chaos supporting brand artworkE13
Commerce is Chaos supporting brand artworkE14
Commerce is Chaos supporting brand artworkE16
Commerce is Chaos supporting brand artworkE17
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Commerce is Chaos supporting brand artworkE22
Commerce is Chaos supporting brand artworkE23
Engraved conversation table
Engraved parcel
Engraved monkey
04 / In use

People, products,
and everything in between.

An editorial identity for conversations, newsletters, and gathering around a table.

Conversations & company
Engraved monkey

People, products, and
everything in between.

The podcast
Commerce is Chaos episode artwork with Olly Dixon of Something and Nothing
Conversations & company

A seat at
the table.

Engraved conversation table

An evening of conversation
and good company.

People · Products · Everything in between
Editorial applications

Open tabs.

Existing product collages with the new brand signature.

Existing Commerce is Chaos product collage with updated brand masthead

Open tabs: can a brand “own” a product name? This week’s copycat controversy.

Existing Commerce is Chaos product collage with updated brand masthead

Open tabs: 16 brands that are crushing it on TikTok Shop— big and small!— and their stats.

Existing Commerce is Chaos product collage with updated brand masthead

Open tabs: Vogue takes on ShopMy, the rise of “prestige” retail, and the Wizard of Oz behind the 9-figure exits of Phlur, Naturium & Saltair.

At small sizes

A small signature.

A hand-drawn initial for avatars, simplified for favicon sizes.

Script C avatar
Script C at 16 pixelsScript C at 32 pixelsScript C at 48 pixelsScript C at 64 pixels
Monkey avatar option
05 / Make something good

Everything
you need.

Logos, emblems, illustrations, and ready-to-use assets in one place.